Jorrit Schoonhoven
Jorrit Schoonhoven

Jorrit is a visionair with never ending energy that stirs up and challenges the status quo

  • New business development
  • Portfolio analysis
  • Mobility design
  • Vast network of suppliers and specialists

Jorrit is one of the founding partners of Springtime Industrial Design. Springtime grew to a company of 35 designers with 3 studio’s in Amsterdam, Taiwan and New York.

Jorrit worked for many international consumer brands;
NIKE, Coca Cola, Heineken, TPG Post and Unilever, etc.

During his 20 years of experience his work was awarded with the IF Gold Award, Red Dot Award, several GIO Awards and 2 times winner of the European Bike Design Awards (Shimano).

Jorrit’s background is a MSc. Industrial Design Engineering at the Delft University of Technology.

Frank Mahn
Frank Mahn

Frank is a great designer and an engineer with wide international experience.

  • Design engineering
  • Concept development
  • Sketching and visualisation
  • Mobility design

Frank has over 17 years of experience in the field of design engineering.
As design engineering specialist he has been working for many top level design studios such as Springtime and Waacs. Frank has a wide international experience; for many years he has been collaborating with both Chinese and Middle East (Qatar and Kuwait) companies as design engineer.

He has, among others, been working for
Post NL, Gazelle, Coca-Cola, Watertaxi Rotterdam, Cadac and MaxiCosi.

Bart Bluemink
Bart Bluemink

Bart has over 25 years of experience in managing innovation projects for leading companies. As an experienced project manager he brings complex projects to a fruitful close. He advises companies on design strategy, as well as on the approach of product development projects. He still likes to be involved in projects as a hands-on designer, creating new meaningful products.

As part time teacher at Delft University of Technology, he shares his experience and insights of using design theories in the all-day practice of an industrial designer.

  • Design Strategy Consultancy
  • Project Management
  • Product Design and Engineering

Among others Bart worked as an innovation consultant for leading brands as:
Philips, Sphinx, Heras, Hartman, Batavus, Berg Toys, Forbo Flooring

Bart’s background is a MSc. Industrial Design Engineering at the Delft University of Technology.

Godelieve Franssen
Godelieve Franssen

Ambitious, young, vibrant woman on a mission; to leave our planet a little better for generations to come.

  • Prototyping
  • Packaging design
  • Graphic design

Godelieve is a BSc graduate Industrial Design Engineering at the Delft University of Technology. 

Stanley Quitz
Stanley Quitz

The DNAMX fixer who is always there when needed and who turns our designs into reality.

  • Prototyping
  • Mechanics
  • Technical solutions

Stanley is a mechanical engineer with a broad experience in bicycle mechanics and prototyping technologies.


Your DNA is what makes you unique!

We analyze your brand DNA and develop a challenging strategy for product development. We create excellent new products for your product portfolio. 

We follow our own design process. However, each and every project is unique. therefore this process is flexible and can be adjusted according to the client’s wishes.

Curious? You are more than welcome to visit us in our studio in Rotterdam.


Very often product development is a multi disciplinary team effort and asks for a dedicated team that is challenged to do the job.

Because even our knowledge is limited we have gained a large network of experts that are available when needed.

DNAMX Network